![Home Invasion of the Day: To make a point about home security on behalf of ADT Security Services, DDB Chile slipped a bunch of spring-loaded boxes underneath doors in apartment buildings throughout Santiago, ostensibly to show residents how easy it was to break into their home.
I’m not quite sure how a spring-loaded box = breaking and entering, but if ADT can forcefully prevent DDB Chile from inconsiderately shoving useless junk mail under my door, I may consider giving them a ring.
[copyranter.]](http://24.media.tumblr.com/tumblr_l9ru90RgOG1qzpwi0o1_500.jpg)
So...DDB Chile did a campaign for ADT Security Services that shows a bunch of spring-loaded boxes being slipped underneath doors in apartment buildings in Santiago to make a point on how easy it is to break into their homes.
Wait - but they didn't actually break in to put the boxes there, they used spring-boxes and shoved them under the door - aaaand normal sized people physically can't fit under doors like folded spring-boxes to break into a home.
So in essence...the campaign makes absolutely no sense.
Hey DDB, I suggest that next time you want to make a campaign pointing out the potential easiness of breaking into a home...try breaking into home.
That is, unless you are warning people about being robbed by stuart little.
That is, unless you are warning people about being robbed by stuart little.
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